There’s nothing quite like the feeling of first seeing the new collection from a favorite brand or store. It’s a great feeling – whether it’s being greeted by a Williams-Sonoma catalog in the afternoon mail, waking up to an exciting email from Sephora, or even passing by your favorite Gap or Ann Taylor shop and seeing the words “Spring (or Summer, Fall, or Winter) is Here!” gleaming through the shop window – knowing that one of the places that makes and sells some of your favorite things now has a bunch of new things that might soon become your favorites.
Part of the fun is the anticipation, of not knowing, of looking forward to the day when a new collection will be revealed. Whether it’s getting the kids cool back-to-school gear at Ross or dreaming of splurging on a Fantasy Gift from the next Neiman Marcus Christmas catalog, it’s always fun to imagine what will soon be in store (literally).
But “anticipate” has two slightly different meanings: it can mean just expecting that something will happen (there are pretty good odds that the Christmas catalog will be coming out this year, for example), or it can mean predicting that something will happen and then planning accordingly. It’s this second definition that presents us with a great way to be prepared for new collections.
Because as fun as it is to browse through a favorite store’s brand-new collection, it’s a lot less fun to realize that the purchases we’d like to make today don’t really fit into this month’s budget. Sure, you could put it on a credit card, but as we’ve talked about before, buying on credit has its own drawbacks.
That’s why it’s so great that there is a fun, easy way to be prepared for the new fall line from Eddie Bauer or your soon-to-be-favorite winter coat from J. Crew: a dedicated automatic savings account.
By setting aside a little money at a time specifically for the next collection from your favorite store, you get two great things:
1. The fun of daydreaming about that great Le Creuset set from Williams-Sonoma you are going to buy,
2. And the peace of mind that comes from knowing that when the day arrives, you will be free to get it, without having to adjust your budget or put it on credit.
By establishing a dedicated automatic savings account specifically for this particular wish list, you can put a little money away every day without having to think about it, all the while building up your balance.
So when you see that first cute Ann Taylor Spring Floral, those crisp new Gap chinos for the Fall, or that luxurious Burberry scarf from Neiman Marcus, you can smile, reach for your debit card, and know that this is exactly what you’ve been saving up for…
Even if you didn’t know it until you saw it.